Chalk One Up for Clean Hands
Young children often use their hands to explore their surroundings, so they can easily get sick if they don’t wash up properly—by using plenty of soap—before eating. One company in India has found an innovative solution that not only improves children’s hygiene but makes them want to wash up the right way.
At many Indian primary schools, kids use personal chalkboards to write and draw, so their hands are often covered in chalk powder. Savlon India has introduced Healthy Hands Chalk Sticks as part of an educational campaign to promote proper handwashing. What makes Savlon’s chalk special is that it contains soap, which lathers up on contact with water. With Healthy Hands, washing off chalk powder and watching it bubble up becomes a fun, unique experience for children that gets them into a healthy habit.
Savlon India chalked up some impressive numbers with its program, reaching 1.7 million kids in 3,700 schools throughout India. In terms of hygiene, this magic chalk has been a huge success—hands down!